WHOLESALE, BUILT TO GROW WITH YOU.

Asset Studios specializes in helping beauty, lifestyle + CPG brands grow through independent retail with structure, clarity, and momentum.

Sitting at the intersection of pricing, retail readiness, and outreach systems - I support founders who want wholesale to be intentional, commercially sound, and sustainable over time.

Whether you need to tighten foundations or install a system to scale what’s already working, I’ve got you.

A clear path - DESIGNED TO MEET YOU WHERE YOU’RE AT.

You don’t need everything at once. You need the right support at the right moment.

Each service is designed to stand alone - but they also work together to support you as your wholesale channel grows.

EXPLORE SERVICES

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EXPLORE SERVICES ↓

01.

THE
RETAIL ROADMAP™

02.

Wholesale Outreach Engine™

03.

Retailer Outreach Management

01. the retail roadmap™

Have everything a buyer needs to say yes before you reach out..

A focused sprint to clarify wholesale direction, refine retail assets, and ensure your brand is ready to get the most out of outreach.

    • Brands with a strong product who want clearer wholesale direction

    • Founders preparing to be more proactive in wholesale

    • Teams who want clarity before investing in outreach systems

    • Sell sheet or line sheet

    • Wholesale brand book

    • Samples and sample card

    • Faire storefront

    • Email messaging

    • Pricing, terms, and first-order offer

    • A full audit of your buyer-facing materials

    • A 60-minute working session with me

    • Your action plan in Notion within 3 business days

    • Email support for 2 weeks (replies within 1 to 2 business days)

    • A 30-minute review at the end

Download Services + Rates

02. WHOLESALE OUTREACH ENGINE™

Overjoy is the tool. Strategy is what gets replies.

I set up your Overjoy account, build your lead lists, write your emails, and launch your first campaigns. Then I train you to run it yourself.

    • Food, beauty, and wellness brands with wholesale-ready materials who want a proven outreach system without learning it all from scratch.

    • If your sell sheet, pricing, and samples aren’t ready yet, start with the Roadmap first.

    • 1:1 strategy session to choose your two target retailer categories

    • Overjoy set up for your brand

    • Lead lists for both categories

    • Emails for both: a 3-email sequence each, a sample follow-up flow, and reply templates, with one round of revisions

    • Notion dashboard to track your outreach

    • Reply coaching while your campaigns launch

    • Handoff walkthrough and training library, so you can run it yourself from week 4

    • Two 30-minute sessions in the 30 days after launch, to use as you need them

    • A fully installed wholesale outreach system

    • Consistent, thoughtful buyer conversations

    • A scalable engine you can run or delegate confidently

    • Week 1: Strategy session, readiness checklist, Overjoy set up

    • Week 2: Lists and emails built, first campaigns launch

    • Weeks 3 to 4: Reply coaching, handoff, and training
      After launch: Two 30-minute sessions over the next 30 days

  • If you don’t get 10 warm replies within 30 days of launch across your two target categories, I’ll build one additional list and campaign at no charge.

    This applies when you’ve completed the readiness checklist and respond to buyer replies promptly. A warm reply means a buyer asks for samples, pricing, or more information. Wholesale orders depend on your product, pricing, and buyer fit.

Learn More

03. retailer outreach management

Did you know we also offer managed outreach?

For brands who want wholesale momentum without running outreach internally, Asset Studios also offers ongoing, done-for-you retailer outreach.

This fully managed service covers list building, campaign execution, and follow-ups — designed for teams who want results without day-to-day involvement. This service is best suited to brands with clear product-market fit who want consistent outreach without building internal capacity.

Availability is limited.

Download Services + Rates

ready to land your next 20 retailers?

A simple outreach system to help you grow wholesale through independent retailers- without relying on trade shows, reps, or waiting to be discovered.

Get the 20 Retailer Method

ANSWERING YOUR QUESTIONS

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ANSWERING YOUR QUESTIONS ↓

  • Not necessarily. Some brands do — others are already prepared for outreach. We’ll help you choose the right entry point.

  • It’s best suited to brands with some traction or early stockists. If you’re earlier, Retail Ready is often the better first step.

  • Yes. Many founders start with Pricing or Retail Ready, then move into the Outreach Engine when they’re ready for momentum.

  • Asset Studios primarily works with beauty, lifestyle, wellness, and CPG brands suited to independent retail.

Not sure which service is right?

Share a bit about where your brand is at and what you’re trying to solve right now. I’ll help you figure out the most useful next step..

prefer to talk it through?

You can also book a 15-minute fit call to see if working together makes sense.

Book A Free 15-minute Fit Call