Get your products in front of your dream wholesale partners.
You’ve built a product retailers want - now install a done-for-you wholesale outreach engine that puts your brand in front of 300+ aligned retail buyers and sparks real replies, without the manual grind. Built, launched, and handed back in just four weeks.
A DONE-FOR-YOU WHOLESALE OUTREACH SYSTEM FOR FOUNDER-LED BRANDS
“a game changer…”
“Working with Tessa has been a game-changer for Lotza's wholesale growth. She expertly built and executed our wholesale outreach strategy, significantly streamlining the process of sampling and onboarding new accounts through platforms like Faire and Overjoy.”
— Laura, Lotza
“MOVE QUICKLY + STRATEGICALLY”
"Tessa was instrumental in helping Mae’s Sunday get ready for New York Bridal Fashion Week. She helped us move quickly and strategically, using Overjoy to craft outreach emails and secure buyer appointments in record time."
— Becca, Mae's Sunday
“CONNECT WITH THE RIGHT BUYERS FAST”
"Tessa helped us sharpen our wholesale toolkit and approach the U.S. market with clarity and focus. With her guidance and the use of Overjoy, we were able to streamline outreach and connect with the right buyers faster. Her strategic insight made all the difference."
— Jacqui, ANJAC
If wholesale has felt inconsistent, draining, or stuck, you’re in the right place.
The Wholesale Outreach Engine™ was built to replace guesswork with a clear, repeatable system — so you always know who you’re reaching out to, what to say, and what’s running next, without adding more to your plate.
That looks like:
A defined outreach rhythm instead of sporadic bursts
Buyer-ready messaging you don’t second-guess
Consistent conversations that build week over week — not just one-off wins
So wholesale stops living in your head (or your to-do list) and starts moving forward, even when you’re focused on everything else.
You’re already selling (via DTC, Faire, or a handful of stockists)
You want to proactively reach independent retailers, not wait to be discovered
You’re time-poor but ready to commit to growing wholesale properly
You want a system - not one-off outreach or guesswork
You want something you can run in-house or have supported after setup
THIS IS A GOOD FIT IF —
THIS IS PROBABLY NOT THE NEXT RIGHT STEP IF —
You’re still pre-product or pre-traction
You’re looking for a marketplace to “do the work for you”
You’re not ready to engage buyers directly or have real conversations
You want wholesale to feel consistent - but right now it looks more like this…
01.
You’ve got a few amazing stockists and proof your product works - but without a system, wholesale keeps slipping to the bottom of your to-do list.
02.
You’re on Faire, but it feels like shouting into the void. You know your product deserves more visibility - you're just not sure how to get it.
03.
You’ve sent cold emails, but the silence is deafening. Generic inboxes (hello@ instead of a real buyer), second-guessing the message, and crossing your fingers it even reached the right person.
04.
You’ve tried the manual hustle - researching stockists, drafting emails, following up — but it’s inconsistent, exhausting, and doesn’t fit with the million other hats you’re wearing.
05.
You keep seeing other brands land stockists and wonder what you’re missing. Your outreach feels like a grind with no momentum, and it’s starting to feel like maybe you’re the problem (you’re not).
Sound familiar?
Here’s how Wholesale Outreach Engine™ helps you shift from stuck to scaling:
☑︎ We replace passive platforms with proactive outreach
Faire is a great tool — but it’s passive. Instead of waiting to be discovered, we help you land directly in the inboxes of buyers you actually want to work with.
☑︎ This isn’t mass cold email— it’s targeted, buyer-specific outreach.
It’s targeted, buyer-specific outreach built around relevance, timing, and clarity — which is exactly how modern wholesale conversations start.
☑︎ We handle the “what do I say?” spiral for you
No more second-guessing your subject lines or rewriting the same email 20 times. You’ll get buyer-centric, voice-aligned copy written for your brand — so you feel confident before you ever hit send.
☑︎ We automate outreach without losing the human touch
We build and run thoughtful campaigns on your behalf - written in your brand voice, sent automatically, and designed to sound personal, not robotic.
☑︎ We turn your early traction into consistent momentum
You’ve already proven your product works. Now we install the structure and rhythm to scale it — with a system that runs reliably, even when you’re juggling everything else, and delivers real buyer conversations in as little as 4 weeks.
You’ve done the hard part building a product people love
Now it’s time to share it with stockists who actually want to stock it.
The Wholesale Outreach Engine™ gives you the structure and support to scale without burnout.
Why WHOLESALE FREEDOM ENGINE Isn’t Like Anything Else Out There ↓
An installed system - not a course, rep, or marketplace.
A fully built wholesale outreach engine inside your brand - not more info or theory.
Done-for-you setup - built inside your brand
Strategy session in week one - then we build, launch, and optimize for you.
From inbox to replies - without manual follow-up
Automated outreach and follow-ups run in the background while you focus on the business — and step in only when buyers reply.
Support beyond setup - without ongoing retainers
1:1 handoff, training, and optional weekly office hours once your engine is live.
Designed for lean, founder-led brands
No sales team, no commissions, no complexity - just a system you can run or delegate.
You bring the product and vision — we install the system and hand it back ready to run.
What You Get Inside the Wholesale Outreach Engine™
A done-for-you install of your wholesale growth system — custom-built inside your business in just 4 weeks. We build, launch, and hand it back to you fully operational. No jargon. No complicated tech stack. Nothing left to “figure out later.” We do the heavy lifting. You stay in control.
Here’s what gets installed for you:
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Your system sends, follows up, and tracks automatically while you stay focused on product and fulfillment.
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One central hub for tracking, templates, and tools — so you always know what’s running and what’s next.
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A live, personalized walkthrough showing you exactly how the engine works — and how to keep momentum going.
☑︎ Visibility Guarantee
Your outreach campaign will reach 300+ verified retail buyer inboxes and generate a minimum of 10 warm replies - or we stay on until it does. -
Your outreach campaign will reach 300+ verified retail buyer inboxes and generate a minimum of 10 warm replies - or we stay on until it does.
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Built inside Overjoy so your brand connects with real buyers consistently - without manual sending or chasing. *Your first month of Overjoy is included during setup.
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☑︎ Curated Buyer Research + List Building
A handpicked list of aligned, verified retailers chosen for your category, price point, and brand values. -
Outreach copy written in your brand voice — personal, intentional, and designed to get replies.
*Wholesale orders depend on product, pricing, and buyer fit - this guarantee ensures your brand is seen, considered, and replied to.
Plus, you’ll also walk away with:
A plug-and-play outreach system you own (no retainers, commissions, or sales fees)
Reusable messaging you can copy, tweak, and send again
Confidence to grow wholesale without hiring a sales team
Real buyer conversations in your inbox — not just theory
BY DAY 30, YOU’LL HAVE:
A fully working, AI-powered wholesale outreach system inside your business
A verified stockist list + inbox-ready buyer emails
10 warm buyer replies (guaranteed)
A Notion dashboard with tracking, tools, and templates
A repeatable system you can run, refine, or confidently delegate
A one-time upfront payment to install a repeatable wholesale outreach system inside your brand — built, launched, and handed back fully operational.
INVESTMENT: $1200
☑︎ Full 4-week system install
☑︎ Campaign launch + optimization
☑︎Your first month of the outreach platform (Overjoy)
☑︎ Ongoing office hours support after handoff
WHAT’S INCLUDED
If you choose to keep running your outreach engine, you’ll continue the platform subscription directly (plans start at ~$125/month). No retainers, no commissions
AFTER SET UP
Built by a wholesale strategist, systems builder, and longtime advocate for independent brands doing things differently. After years working inside the wholesale world alongside leading lifestyle and wellness brands, I saw how often early-stage founders were left to figure it out alone - burning out on Faire, guessing their way through cold outreach, or spending big on reps who couldn’t deliver. I created the Wholesale Outreach Engine™ to change that: a four-week, done-for-you system that helps you grow with clarity, confidence, and a clear path into retail - without the overwhelm.
WITH WHOLESALE FREEDOM ENGINE™ YOU WILL
01. GET YOUR TIME BACK
Because a system is doing the heavy lifting — not your inbox, spreadsheets, or willpower. Most founders spend hours each week researching stockists, drafting emails, and following up manually. This replaces that with a system that runs in the background.
02. STEP INTO YOUR CEO ROLE
With a wholesale system you can run, refine, or delegate - built to grow with your brand.
03. BUILD A RETAIL PIPELINE YOU CAN RELY ON
Consistent outreach, real buyer replies, and momentum that doesn’t depend on Faire or last-minute hustle. Wholesale works best when it’s consistent. This installs the rhythm so conversations keep flowing instead of restarting from zero every season.
04.Sell with confidence — not second-guessing.
You’ll know exactly what to say, who to send it to, and why it works. Instead of pitching into the void or hoping for intros, you’re reaching the right buyers directly — with messaging built to start conversations.
NO REPS, NO COMMISSIONS, NO CONSTANT TRAVEL, NO TRADE SHOW ROULETTE…JUST A SYSTEM YOU OWN.
OUR EASY PEASY PROCESS
↓
OUR EASY PEASY PROCESS ↓
A clear, co-created system - built to move fast and last
Your 4-Week Sprint
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We get aligned. You get out of the weeds.
A 1:1 strategy session to clarify your goals, dream stockists, and messaging — then I take it from there.
You’re not building, researching, or writing. I am. -
Your outreach engine gets installed.
I set up your targeting, automation, and inbox-ready campaigns — launch included.
I run and optimize in real time while you simply reply to warm buyer leads.
Weekly updates and light-touch approvals only (no busywork). -
You’re never left guessing.
A personalized 1:1 handoff call with Notion dashboards, walkthrough videos, and training. Plus weekly post-launch office hours so momentum continues — without burnout.
FREQUENTLY ASKED QUESTIONS
We’re already on Faire do we really need outreach too?
01.
Yes - because Faire is passive. It’s a great tool, but it doesn’t guarantee your dream stockists ever see your products. The Wholesale Freedom Engine™ puts you in control with a system that gets you into the inboxes of buyers you actually want to work with - not just whoever happens to scroll past on Faire.
How do I know this will actually work for my category?
02.
This system is built for lifestyle, wellness, and CPG brands - the kinds of products indie retailers love to stock. Each campaign is customized to your brand, your voice, and your target buyers. You’ll also get a curated stockist list tailored to your niche, so you’re not guessing who to pitch.
We’ve tried cold outreach before and it didn’t go anywhere. How is this different?
03.
You probably didn’t have the right strategy, buyer targeting, messaging, or follow-up system in place - which is exactly what we build for you. Plus, we combine smart tech with human nuance (no mass-blasting templates here), so each message lands with intention.
What happens week-by-week during the 4-week sprint?
04.
HOW IT WORKS:
A focused, co-created 4-week sprint - built to move fast and last
Week 1 — Strategy + Setup
We start with a 1:1 kickoff to align on your goals, ideal stockists, and messaging direction. From there, we build the foundation: targeting, copy, and system setup — so you’re not figuring it out as you go.
Week 2 — Campaign Launch
Your outreach campaign goes live. Buyers start receiving thoughtful, on-brand messages designed to open conversations — not blast inboxes.
Week 3 — Momentum
The system runs while you focus on the rest of the business. Warm replies come in, follow-ups are handled, and real conversations begin.
Week 4 — Handoff + Next Steps
We walk you through the full system, show you exactly how to run it moving forward, and map what comes next — whether you keep it in-house or opt for ongoing support.
You’ll receive updates along the way, with light-touch approvals and no overwhelm.
Do I need a big team to run this after the install?
05.
Not at all. This system is designed specifically for lean, founder-led teams. After the 4-week sprint, you’ll have a plug-and-play engine inside your business — one you can run yourself or easily hand off to a VA or team member.
We guarantee that your campaign will reach at least 300 retail buyer inboxes, and you’ll receive a minimum of 10 warm replies during your launch window. These are real, engaged buyers - not inflated vanity metrics.
06.
What’s the visibility guarantee?
How many sales will I get in the 4 weeks?
07.
While no one can guarantee wholesale orders, this system ensures consistent, high-quality exposure to the right buyers - so your product has a real chance to convert.
What kind of support do I get during and after?
08.
You’ll get:
Slack/email access during the build
A strategy call at the start
A full handoff walkthrough call at the end
Office Hours after the sprint ends, so you’re supported well beyond launch
