Build a wholesale channel that actually scales.
Asset Studios helps beauty, lifestyle, and CPG brands grow through independent retail with clear direction, profitable pricing, and modern outreach systems - designed to work together and evolve as your business grows.
A smarter way to grow through independent retail.
Wholesale growth often stalls not because the product isn’t right - but because the pieces aren’t connected.
Pricing feels uncertain.
Outreach is inconsistent.
Momentum depends on one-off wins instead of a repeatable approach.
Asset Studios helps founders bring structure to wholesale - so what’s already working can grow with clarity, confidence, and intention.
for founders who want to grow wholesale without burning out.
WORK TOGETHER
Depending on what your wholesale channel needs next.
01.
A focused sprint to clarify wholesale direction, refine retail assets, and ensure your brand is ready to get the most out of outreach.
02.
Overjoy setup with a strategist. Your outreach built, your first campaigns live, and the skills to run it yourself.
03.
Ongoing, done-for-you retailer outreach for brands that want wholesale momentum without running campaigns internally.
a wholesale strategist with 15+ years across fashion, lifestyle and consumer brands.
I’M TESSA
I spent 15+ years across the table from retail buyers, supporting launches into retailers like Net-a-Porter and Saks and leading sales for major denim brands. Now I help CPG brands build wholesale channels that actually work, starting with what a buyer needs to say yes, then the outreach that gets them replying.
Today, I’m also the wholesale educator for Retail Bootcamp at Female Founder World, mentoring founders on how to break into independent retail with clarity and confidence.
Asset Studios sits at the intersection of strategy, systems, and execution - built for founders who want to do wholesale well.
ready to land your next 20 retailers?
A simple outreach system to help you grow wholesale through independent retailers- without relying on trade shows, reps, or waiting to be discovered.
GET IN TOUCH
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GET IN TOUCH ↓
Let’s talk through your next wholesale move
If you’re thinking about how to grow wholesale more intentionally, whether that’s getting ready, setting up outreach, or having your outreach managed, I’m happy to help you figure out the right next step.
prefer to talk it through?
You can also book a 15-minute fit call to see if working together makes sense.