Retailer Outreach Management.
Consistent wholesale outreach - managed for you.
Retailer Outreach Management is an ongoing, done-for-you wholesale outreach service for brands that want consistent buyer conversations without running outreach themselves.
I manage the system, targeting, campaigns, and follow-ups - and hand warm buyer replies directly to you, so relationships stay authentic and on-brand.
Who This Is For?
This service is a strong fit if:
You’re already selling (via DTC, Faire, or existing stockists)
You know wholesale works for your brand - but don’t have time to run outreach
You want proactive, consistent retailer conversations
You prefer to speak directly with buyers once they’re engaged
This is likely not the right fit if:
You’re pre-traction or still validating wholesale
Your pricing, positioning, or assets aren’t retail-ready
You want someone to fully “sell” on your behalf
For best results, this service runs on a minimum 3-month commitment.
Wholesale works when it’s consistent - not occasional.
What this service actually is
Retailer Outreach Management is end-to-end outreach execution, run for you - with buyer relationships kept in-house.
I manage:
Retailer research and ongoing list building
Buyer outreach written in your brand voice
Campaign execution, follow-ups, and optimization
Monitoring performance and refining strategy
Surfacing warm, engaged buyer replies
You handle:
Replying to buyers
Sharing samples, pricing, and next steps
Building long-term retail relationships
This keeps outreach efficient - and relationships genuine.
Why this model works:
Buyers want to talk to brands - not intermediaries.
This structure ensures:
Outreach stays consistent and professional
Conversations feel personal and credible
You retain full ownership of retailer relationships
You step in at the right moment, not at the start.
The outcome
Brands use Retailer Outreach Management to:
Maintain steady wholesale momentum month over month
Move beyond passive platforms like Faire alone
Generate real buyer conversations without hiring a sales rep
Keep wholesale running during busy growth phases
This is about building a reliable retail rhythm, not chasing quick wins.
How it works
Month 1 — Setup + Alignment
Strategy alignment and targeting refinement
Outreach messaging written in your brand voice
Campaign setup and initial launch
Months 2–3 — Momentum
Ongoing outreach and follow-ups
Retailer list expansion and optimization
Performance monitoring and adjustments
Minimum engagement: 3 months
(Wholesale needs time, repetition, and consistency.)
A note on readiness
This service assumes your brand is already retail-ready.
That includes:
Clear wholesale pricing and margins
Strong brand assets
Confidence in your product-market fit
If you need to get there first, I’ll point you toward:
The Retail Roadmap™ (strategy + readiness)
Pricing for Profit (margin clarity)
Strong foundations make outreach work better — for everyone.
Investment: $1000 p/m
Retailer Outreach Management is offered on a monthly retainer, with a minimum 3-month commitment.
Applications ensure:
Brand readiness
Clear expectations
Strong results on both sides
Built by experience
This service is led directly by me.
Built by a wholesale strategist with 15+ years of experience across fashion, lifestyle, wellness, and CPG - refined through real buyer conversations, not theory.