The Retail Roadmap™.
A clear path into independent retail — before you start pitching.
The Retail Roadmap™ is a strategic deep-dive designed to give you clarity, confidence, and direction before you approach retailers.
If you know you want to do wholesale - but aren’t sure where to start, who to pitch, or whether your brand is truly retail-ready - this is your first step.
Who This Is For?
The Retail Roadmap™ is a great fit if:
You’re a founder-led brand with traction (DTC, press or early stockists)
You want to grow through independent retail - but don’t want to wing it
Your brand looks good DTC, but you’re unsure how it lands for buyers
You want to run wholesale in-house and need a clear plan to follow
This might not be the right next step if:
You’re pre-launch with no product or pricing in place
You want wholesale fully outsourced with no involvement
You’re not ready to put focused time into a short sprint
This isn’t about moving fast.
It’s about moving intentionally.
What we do together
The Retail Roadmap™ is a done-with-you strategy sprint that gives you everything you need to pitch retail buyers with confidence.
You’ll walk away with:
Wholesale Strategy Mapping
Clear positioning, pricing direction, and a pitch strategy aligned to your goals
Curated Dream Stockist List (20–30 retailers)
Handpicked and mapped to your brand values, price point, and category
Brand Asset Audit + Refinement
Website, IG, and wholesale assets reviewed through a buyer’s lens
Voice-Aligned Outreach Templates (3–5 emails)
Personalized, ready-to-send outreach you can use immediately
Recorded Strategy Sessions
So you can revisit decisions and stay aligned as you execute
Retail Roadmap Notion Page
A documented playbook outlining strategy, assets, and next steps
The outcome:
Founders come into The Retail Roadmap™ feeling unclear - and leave knowing exactly what to do next.
You’ll go from:
❌ “We want to do wholesale, but don’t know where to start.”
❌ “Our brand looks good DTC… but does it work for retail?”
❌ “We’ve tried pitching, but it’s not landing.”
TO:
✅ “We know who to pitch, what to say, and why it makes sense.”
✅ “Our assets make buyers take us seriously.”
✅ “We’re confident hitting send.”
From uncertainty → clarity → retail-ready action.
The method behind it?
I approach this work like a navigator - helping you chart the most direct, aligned path into retail.
Behind the scenes, this sprint is powered by:
A proven brand-readiness audit
A stockist curation matrix aligned to buyer psychology
Voice-aligned outreach frameworks refined across brands
A focused 2–3 week sprint format that drives decisions without overwhelm
You’re not starting from scratch - and you’re not guessing.
How this fits into your wholesale journey
The Retail Roadmap™ is ideal if you:
Want clarity before pitching
Need to pressure-test your brand for retail
Are considering outreach — but want to get it right first
Many founders use this as a precursor to Wholesale Freedom Engine™ - but there’s no obligation to continue.
This roadmap stands on its own.
Investment: $300
Includes:
2 x Strategy sessions + recordings
Curated stockist list
Outreach templates
Retail Roadmap Notion Page
Good to know
This is a working session — not a presentation
You’ll need access to your real costs and SKUs
Perfect for pre-wholesale or early wholesale brands
Wholesale doesn’t reward guessing.
It rewards clarity, alignment, and intention.
If you want a clear plan — before you start pitching — this is where to begin.