Wholesale Freedom Engine™.
You’ve got traction, a product buyers love, and a vision that deserves to scale - but turning that into consistent wholesale growth can feel harder than it should.
The Wholesale Freedom Engine™ transforms scattered, manual outreach into a clear, repeatable system - so you can start real conversations with the right retailers, without living in spreadsheets or your inbox.
This is a done-for-you install, built inside your business, and handed back to you ready to run.
If wholesale has felt inconsistent, draining, or stuck, you’re not alone.
Most founders hit a wall when:
Faire feels passive and unpredictable
Cold outreach goes unanswered
They’re unsure who to pitch — or what to say
Wholesale keeps slipping down the priority list
The problem isn’t your product.
It’s the lack of a system.
“Here’s how WFE helps you shift from stuck to scaling”
We turn early traction into momentum
You’ve already proven your product works. We install the structure to scale it.
We replace passive platforms with proactive outreach
No more waiting to be discovered. You land directly in the inboxes that matter.
We eliminate the ‘what do I say?’ spiral
Buyer-centric messaging written in your voice — ready to send.
We automate without losing the human touch
Thoughtful systems that free your time without sounding robotic.
We give you a repeatable wholesale rhythm
A system that runs alongside DTC - not one that takes over your life.
What You Get Inside
The Wholesale Freedom Engine™ is a 4-week done-for-you install that delivers:
A curated list of aligned retailers
Buyer-ready outreach written in your voice
An automated outreach system you own (powered by Overjoy)
Built to be run by lean teams — without hiring a sales team or committing to ongoing retainers.
No theory. No guesswork. No ongoing retainer required.
This works best for brands that:
Are already selling (DTC, Faire, or a few stockists)
Have retail-ready assets and pricing in place
Want to proactively grow indie retail
HOW IT WORKS:
A focused, co-created 4-week sprint - built to move fast and last
Week 1 — Strategy + SetuP
We start with a 1:1 kickoff to align on your goals, ideal stockists, and messaging direction.
From there, we build the foundation: targeting, copy, and system setup — so you’re not figuring it out as you go.
Week 2 — Campaign Launch
Your outreach campaign goes live.
Buyers start receiving thoughtful, on-brand messages designed to open conversations — not blast inboxes.
Week 3 — Momentum
The system runs while you focus on the rest of the business.
Warm replies come in, follow-ups are handled, and real conversations begin.
Week 4 — Handoff + Next Steps
We walk you through the full system, show you exactly how to run it moving forward, and map what comes next — whether you keep it in-house or opt for ongoing support.
You’ll receive updates along the way, with light-touch approvals and no overwhelm.
Build Schedule
The Wholesale Freedom Engine runs in monthly build cycles.
New installs kick off at the start of each month.
If you join after the current cycle has begun, your build will start the following month.
Investment: $1200
A one-time setup to install a repeatable wholesale outreach system inside your brand - built to run without a sales team or ongoing retainer.
Built by a wholesale strategist with 15+ years working alongside indie retail, lifestyle, wellness, and CPG brands.
PLATFORM NOTE:
This system is installed inside Overjoy, a third-party outreach tool used to run campaigns.
We handle setup and handoff - you don’t need prior experience with the platform.
You’ll need an active Overjoy subscription to run the engine after setup (plans start at ~$125/month).
HOW TO MOVE FORWARD?
If this feels like the right move, you can book a quick call to check fit — or explore exactly what’s included before deciding.
For brands ready to get started. We’ll confirm details during kickoff.
*Purchases are scheduled into the next available monthly build cycle.
Talk it through, confirm timing, and make sure this is the right setup for your brand.
TESTIMONIALS - TO COME
Monet Goode
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder
Emmett Marsh
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales Manager
Marketing DirectorEleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerKarl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.