Wholesale, built to grow with you.
Asset Studios specialises in helping beauty, lifestyle, and CPG brands grow through independent retail with structure, clarity, and momentum.
My work sits at the intersection of pricing, retail readiness, and outreach systems - supporting founders who want wholesale to be intentional, commercially sound, and sustainable over time.
Whether you need to tighten foundations or install a system to scale what’s already working, there’s a clear next step.
A clear path — based on what wholesale needs next.
Most brands don’t need everything at once. They need the right support at the right moment.
Founders typically work with Asset Studios in one of three ways - depending on what wholesale needs next:
Foundations: You want confidence in pricing or clarity before scaling wholesale further.
Readiness: You’re preparing to be more proactive in wholesale and want to make sure assets, positioning, and direction are tight.
Momentum: You already have retail traction and want a repeatable system to keep wholesale moving.
Each service is designed to stand alone - but they also work together as your wholesale channel evolves.
Pricing for Profit™
A focused pricing session to ensure your wholesale and MSRP support growth, protect margin, and hold up as you scale.
This is a practical, hands-on working session - not theory - designed to give you clarity and a pricing model you can reuse as your range expands.
Most founders walk away with clarity they can immediately apply.
Who this is for
Brands selling wholesale (or preparing to) who want to sanity-check margins
Founders feeling unsure whether pricing will support reorders and scale
Teams who want a clear, commercial view of their numbers
Common problems
Margins that look fine on paper but feel tight in practice
Uncertainty around wholesale vs MSRP relationships
Fear of pricing “too low” or “too high” for retail partners
The result
Clear, defensible wholesale and MSRP pricing
A reusable pricing calculator you own
Confidence that your margins support growth, not stress
Retail Roadmap™
A short, directional sprint to clarify wholesale focus, tighten retail assets, and ensure your brand is ready to get the most out of outreach.
This is not a full retail strategy build - it’s about sharpening what you already have so outreach and conversations land more effectively.
Who this is for
Brands with a strong product who want clearer wholesale direction
Founders preparing to be more proactive in wholesale
Teams who want clarity before investing in outreach systems
Common problems
Unclear or overly broad stockist targeting
Retail assets that don’t quite support the pitch
Feeling “almost ready” but unsure what’s missing
The result
Clear wholesale direction
Tighter retail assets and positioning
Confidence in who to pitch — and why
Wholesale Outreach Engine™
A done-for-you install of a wholesale outreach system designed to create consistent buyer conversations and momentum.
Built inside your business and handed back ready to run in-house, the Wholesale Outreach Engine™ turns outreach from a manual grind into a repeatable, in-house system.
Who this is for
Brands already selling wholesale or with existing retail traction
Founders who want consistent outreach without adding headcount
Teams ready to scale what’s already working
Common problems
Outreach that’s inconsistent or deprioritised
Over-reliance on passive platforms
Too much effort for too little response
The result
A fully installed wholesale outreach system
Consistent, thoughtful buyer conversations
A scalable engine you can run or delegate confidently
Retailer Outreach Management™
Did you know we also offer managed outreach?
For brands who want wholesale momentum without running outreach internally, Asset Studios also offers ongoing, done-for-you retailer outreach.
This fully managed service covers list building, campaign execution, and follow-ups — designed for teams who want results without day-to-day involvement.
This service is best suited to brands with clear product-market fit who want consistent outreach without building internal capacity.
Availability is limited.
FAQ’s:
Do I need to start with Pricing for Profit or Retail Ready?
Not necessarily. Some brands do — others are already prepared for outreach. We’ll help you choose the right entry point.
Is the Wholesale Outreach Engine right if I’m brand new to wholesale?
It’s best suited to brands with some traction or early stockists. If you’re earlier, Retail Ready is often the better first step.
Can these services be combined?
Yes. Many founders start with Pricing or Retail Ready, then move into the Outreach Engine when they’re ready for momentum.
Do you work with all categories?
Asset Studios primarily works with beauty, lifestyle, wellness, and CPG brands suited to independent retail.
Not sure which service is right?
Share a bit about where your brand is at and what you’re trying to solve right now. I’ll help you figure out the most useful next step..
Prefer to talk it through?
You can also book a 15-minute fit call to see if working together makes sense.