PRICING FOR PROFIT™.

Confident wholesale pricing — without guesswork.

A 90-minute working session to model your margins, set clear wholesale + MSRP pricing, and walk away with a calculator you can actually reuse as you grow.

This is not theory.

It’s a hands-on session using your real numbers - so you can price with confidence before you pitch retailers, reps, or distributors.

Book your Pricing for Profit session

Who This Is For?

Pricing for Profit is a great fit if:

  • You’re preparing for wholesale (or already selling) and want to be sure your pricing holds up

  • You’re unsure if your margins will still work as you scale into more retailers

  • You’ve been “gut checking” pricing - and want to replace that with clarity

This probably isn’t the right next step if:

  • You’re still pre-product or don’t yet know your costs

  • You’re looking for generic benchmarks instead of decisions tailored to your business

This isn’t about being perfect - it’s about being prepared.

What happens in the session?

Pricing for Profit is a 90-minute, 1:1 working session where we build your pricing system together.

You’ll walk away with:

  • A custom margin calculator (yours to keep and reuse)

  • Clear wholesale + MSRP pricing per SKU

  • A pricing ladder with channel-specific “if / then” scenarios

  • Scenario modeling for different retail paths (indie → reps → majors)

  • A written recap within 48 hours with key decisions, margin flags, and next steps

The outcome:

This session replaces uncertainty with structure.

Founders use Pricing for Profit to:

  • Stop second-guessing wholesale pricing

  • Feel confident pitching retailers and reps

  • Protect margins as they scale into new channels

  • Make clear pricing decisions — once, then reuse them

From fragile guesses → confident, scalable pricing.

The method behind it?

I use a structured approach I call The Margin Ladder Method™:

  1. Clarify Costs
    Break down true landed cost per SKU (not just COGS)

  2. Model Margins
    Test pricing across channels — indie, showroom, distributor, major

  3. Build the Ladder
    Set wholesale + MSRP with clear “if / then” rules

  4. Fix the Leaks
    Identify and solve margin killers (MOQs, freight, case packs, etc.)

This makes pricing repeatable - not something you reinvent every time you grow.

Investment: $300

Includes:

  • 90-minute 1:1 working session

  • Custom margin calculator

  • Pricing ladder + scenario modeling

  • Written recap within 48 hours

Good to know

  • This is a working session — not a presentation

  • You’ll need access to your real costs and SKUs

  • Perfect for pre-wholesale or early wholesale brands

If pricing feels like the thing holding you back from pitching retailers with confidence - this session fixes that.

Book Pricing for Profit